Accountancy firms are leading an advantage over legal firms in using social media, according to a report by Living Group.
The study rated the social media output of the UK's leading legal and accountancy firms across the key criteria including, influence, brand presence, brand content, twitter frequency and response.
Deloitte UK was ranked in the top spot in terms of the criteria followed by Ernst & Young in second and PwC in third. The only mid-tier firms to make the list were BDO (fourth position) and Grant Thornton (fifth position).
Living Group's research also showed that both the accounting and legal professions generally appreciate the core social media channels as part of their public relations and communication strategy's.
The study's findings correspond to the results of last year's International Accountancy Bulletin social media survey in which Deloitte, E&Y and PwC also made the best impression regarding successful communication via Facebook and Twitter.
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Living Group: social media and brand content survey
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Accountants top lawyers in use of social media
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